SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recent Posts
- Is Search Engine Submission Necessary? April 17, 2014
- Can Any Inbound Linking Hurt My Ranking? April 17, 2014
- The Importance of Anchor Text in Back-links April 17, 2014
Pingback: amoxicillin adverse event list
Pingback: orlistat mechanism summary
Pingback: sildenafil hypotension risk
Pingback: minoxidil regrowth metrics
Pingback: ivermectin reference guide
Pingback: toradol pain relief reference
Pingback: acular ketorolac indications
Pingback: terbinafine safety information
Pingback: xenical brand name
Pingback: hims minoxidil price
Pingback: costo vardenafil
Pingback: avanafil generic online
Pingback: dapoxetine uses time
Pingback: domperidone horse milk
Pingback: xenical 120mg singapore
Pingback: cialis indian pharmacy
Pingback: lasix medicine
Pingback: fluconazole tablet price
Pingback: sertraline hcl 25 mg tablet
Pingback: vardenafil price
Pingback: antibiotic doxycycline
Pingback: azithromycin medication
Pingback: 100mg sildenafil
Pingback: cialis male enhancement pills
Pingback: sildenafil 50 mg
Pingback: cialis buy online
Pingback: cialis
Pingback: buy sildenafil citrate tablets 100mg
Pingback: amoxicillin 500mg capsules
Pingback: levitra
Pingback: viagra porn
Pingback: apteka online
Pingback: best online cialis
Pingback: generic cialis
Pingback: cialis coupons 2021
Pingback: generic cialis no prescription
Pingback: lilly cialis coupon
Pingback: viagra de 100 mg
Pingback: sildenafil citrate 25mg
Pingback: sildenafil 50 mg buy online india
Pingback: ginseng capsules for male vitality
Pingback: viagra dosage 25 mg
Pingback: 50 or 100mg viagra
Pingback: pill cialis
Pingback: viagra 50 off coupon
Pingback: clomid pct
Pingback: buying rybelsus online
Pingback: rybelsus prices
Pingback: rybelsus sale
Pingback: buy rhinocort online
Pingback: buy sildalis online
Pingback: tableau blackjack
Pingback: preço do cialis 20 mg
Pingback: tadalafil online detschland
Pingback: tadalafil beta 20mg
Pingback: buy viagra york
Pingback: buy omeprazole in canada
Pingback: lasix pills online
Pingback: prednisolone 10mg
Pingback: neurontin discount program
Pingback: cheaper alternative singulair
Pingback: buy cheap depakote
Pingback: discount generic flomax
Pingback: buy allegra d generic
Pingback: tadalafil 20mg generic
Pingback: crestor tablete
Pingback: januvia online
Pingback: buy norvasc amlodipine 5mg generic
Pingback: tadalafil e 20
Pingback: cialis 20 mg package insert
Pingback: topiramate prices
Pingback: buy diltiazem 2023
Pingback: where to buy cheap colchicine
Pingback: nexium for cheap
Pingback: diclofenac topical gel sale uk
Pingback: buy synthroid pills
Pingback: tadalafil - v-tada super - 20mg
Pingback: 50 mg viagra vs 20mg cialis
Pingback: cialis splitting 20mg
Pingback: casino game for real money
Pingback: online casino with real money pennsylvania
Pingback: generic tadalafil 20mg
Pingback: casino no deposit bonus win real money united states
Pingback: online casino real money any one wins
Pingback: buy fluoxetine
Pingback: hyzaar (losartan + hydrochlorothiazide) buy
Pingback: metformin generic
Pingback: prednisone 2023
Pingback: lisinopril 2023
Pingback: promethazine generic
Pingback: diclofenac tabletten kaufen
Pingback: bupropion online
Pingback: cialis 5 mg precio en mexico
Pingback: cialis 20mg retail
Pingback: viagra 25 mg kaufen
Pingback: 2.5mg cialis for mudcle
Pingback: where to buy cialis 5mg
Pingback: prices for cialis 10mg
Pingback: indian online casino real money
Pingback: free casino spins to win real money
Pingback: prankcasino real money casino
Pingback: buy singulair
Pingback: jenloga clonidine tablets
Pingback: buy ventolin inhaler online no prescription uk
Pingback: allopurinol water pills
Pingback: buy depo provera horses
Pingback: can you buy atarax over counter
Pingback: buy omeprazole dogs
Pingback: buy haldol online
Pingback: discount on aricept
Pingback: how to buy tegretol online
Pingback: cheap flomax generic
Pingback: actavis promethazine codeine sale
Pingback: propecia buy now
Pingback: buy dramamine online
Pingback: buy nexium australia
Pingback: januvia for sale
Pingback: buy toradol injection online
Pingback: where to buy buspar online
Pingback: how to buy zyprexa
Pingback: where can i buy norvasc
Pingback: allegra d loyal d discount
Pingback: hydrochlorothiazide generic
Pingback: buy prednisolone online
Pingback: buy celebrex uk
Pingback: where can i buy lasix
Pingback: buy metformin
Pingback: where to buy medrol
Pingback: tizanidine hcl 4 mg tablet
Pingback: order robaxin no prescription
Pingback: flonase discount
Pingback: can cozaar pills be cut in half
Pingback: buy claritin d online
Pingback: prevacid buy canada
Pingback: buy motrin online
Pingback: cheap metoclopramide
Pingback: premarin cream order online
Pingback: cefdinir 2023
Pingback: buy tamoxifen online
Pingback: buy ondansetron 2023
Pingback: can you buy generic seroquel
Pingback: nitroglycerin online
Pingback: buy dexamethasone 2023
Pingback: where to buy zantac in singapore
Pingback: warfarin prices
Pingback: zyrtec d mail order
Pingback: orlistat tablete za mrsavljenje
Pingback: where can you buy topamax
Pingback: doxazosin price
Pingback: lasix furosemide order
Pingback: cheap pentoxifylline
Pingback: buy singulair 4 mg chewable
Pingback: diclofenac potassium 50 mg tablets
Pingback: buy keppra in canada
Pingback: what do elavil pills look like
Pingback: buy lipitor 80 mg
Pingback: compazine price
Pingback: generic synthroid
Pingback: dulcolax bisacodyl tablets 5mg
Pingback: buy nizoral shampoo on line
Pingback: buy arimidex drug
Pingback: dicyclomine online
Pingback: hydrochlorothiazide, triamterene online
Pingback: order requip online
Pingback: olanzapine price
Pingback: prednisone 20mg
Pingback: actos cheap price
Pingback: naltrexone sale online
Pingback: buy meclizine 2023
Pingback: diclofenac pillen
Pingback: diltiazem cream buy online
Pingback: zocor 2023
Pingback: order lamisil pills
Pingback: buy nitrofurantoin online
Pingback: colchicine tablets removed from market
Pingback: buy tizanidine no prescription
Pingback: standing order for benadryl
Pingback: risperdal 4mg
Pingback: when did exelon buy peco
Pingback: strattera cheap
Pingback: buy metoclopramide 2023
Pingback: inderal tabletten
Pingback: etodolac generic
Pingback: zetia for sale
Pingback: neurontin 800mg
Pingback: pyridium prices