The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recent Posts
- Is Search Engine Submission Necessary? April 17, 2014
- Can Any Inbound Linking Hurt My Ranking? April 17, 2014
- The Importance of Anchor Text in Back-links April 17, 2014
Pingback: dapoxetine peptide
Pingback: cialis generico 5mg
Pingback: viagra sildenafil price
Pingback: voriconazole administration oral
Pingback: tadalafil and prozac
Pingback: furosemide 40 mg tablet generic
Pingback: rifampin
Pingback: stendra 200 mg
Pingback: metoprolol 50 mg
Pingback: amoxicillin 500mg
Pingback: prevacid generic otc
Pingback: allopurinol 100mg price
Pingback: buy generic 100mg viagra online
Pingback: viagra 25 mg precio
Pingback: cialis blue pill
Pingback: cialis coupon 2021
Pingback: sildenafil 25 mg tablets
Pingback: cialis official site
Pingback: ursodiol for dogs
Pingback: 25mg sildenafil reddit
Pingback: finasteride spray
Pingback: levothyroxine medication
Pingback: doxycycline mono 100mg
Pingback: viagra receptfritt europa
Pingback: quel est le meilleur générique du cialis
Pingback: farmavázquez online
Pingback: 50 mg sildenafil
Pingback: sildenafil 100mg tablets
Pingback: 80 mg cialis
Pingback: 100mg viagra safe
Pingback: sildenafil jelly 100 mg
Pingback: cialis online canada
Pingback: cialis tablet
Pingback: cialis generic name
Pingback: cialis generic canada
Pingback: sildenafil citrate 50 mg
Pingback: 20mg generic cialis pill
Pingback: clomid sale
Pingback: viagra tablet 50mg
Pingback: rybelsus pill
Pingback: rybelsus 3 mg
Pingback: beconase aq online
Pingback: seroflo price
Pingback: entocort 100mcg
Pingback: buy clomid online from mexico
Pingback: casino jeu
Pingback: buy levitra without rx
Pingback: buy levitra uk online
Pingback: cialis 20mg generika
Pingback: tadalafil 20mg 12 stück
Pingback: does tadalafl 20 mg work
Pingback: generic cialis tadalafil 20 mg from india
Pingback: can i buy diclofenac over the counter
Pingback: omeprazole capsules for sale
Pingback: depakote er pills
Pingback: topiramate price
Pingback: allegra d 24 hour mail order
Pingback: prednisolone generic
Pingback: colchicine tablets uk
Pingback: where to buy synthroid with no prescription
Pingback: atenolol and amlodipine tablets
Pingback: buy januvia 50 mg
Pingback: rosuvastatin prices
Pingback: cialis tadalafil 20 mg tablets
Pingback: buy nexium 40 mg
Pingback: buy lasix 100 mg
Pingback: buy cheap flomax
Pingback: best price for cialis 20mg local pharmacy
Pingback: neurontin discount card
Pingback: how much is cialis 20mg
Pingback: singulair junior 5 mg kautabletten
Pingback: buy diltiazem 2023
Pingback: tadalafil best price 20 mg
Pingback: cialis 20 mg amazon
Pingback: just spin real money casino
Pingback: leo vegas casino real money
Pingback: cialis 20 mg daily
Pingback: online casino real money welcome bonus
Pingback: baltimore online real money casino
Pingback: tizanidine 2mg
Pingback: promethazine price
Pingback: buy hydrochlorothiazide 2023
Pingback: wellbutrin 2023
Pingback: buy glucophage metformin
Pingback: buy prednisone online
Pingback: diclofenac sodium for sale
Pingback: buy lisinopril
Pingback: buy fluoxetine 2023
Pingback: best place to buy 5 mg cialis online
Pingback: cialis dosage 20mg
Pingback: viagra 25 mg price
Pingback: cost for 20mg of cialis
Pingback: cvs cialis 10mg price
Pingback: cialis 5 mg free coupon
Pingback: casino online for real money canada
Pingback: goodyear allegra sale
Pingback: cheap ventolin hfa
Pingback: allopurinol tablets sale
Pingback: can you buy provera over the counter
Pingback: omeprazole equine sale
Pingback: lisinopril 2.5mg
Pingback: haldol 1.5mg
Pingback: buy aricept 23
Pingback: buy tegretol retard online
Pingback: order codeine and promethazine
Pingback: cheap prices for propecia
Pingback: cheap dimenhydrinate
Pingback: buy januvia cheap
Pingback: toradol pills
Pingback: order zyprexa online
Pingback: norvasc buy canada
Pingback: beckman allegra x-15r refrigerated tabletop centrifuge
Pingback: what does the pill clonidine do
Pingback: hydrochlorothiazide 25mg
Pingback: buy prednisolone online
Pingback: imitrex 2023
Pingback: buy pyridium online
Pingback: celebrex tablets a comprehensive view
Pingback: order generic lasix
Pingback: glyburide metformin sale
Pingback: order medrol dose pack
Pingback: tizanidine tablets 2mg
Pingback: cheap prazosin
Pingback: generic flonase buy
Pingback: cozaar picture of pill
Pingback: claritin-d 24-hour sale
Pingback: generic lansoprazole
Pingback: generic ibuprofen
Pingback: metoclopramide price
Pingback: premarin buy no prescription
Pingback: omnicef online
Pingback: tamoxifen generic
Pingback: cheap metoprolol
Pingback: can you buy zofran over the counter
Pingback: mail order seroquel
Pingback: nitroglycerin online
Pingback: dexamethasone tablets bp 0.5 mg effets secondaires
Pingback: zantac prices
Pingback: fish oil pills and coumadin
Pingback: zyrtec buy online
Pingback: orlistat buy online uk
Pingback: topamax sale
Pingback: doxazosin 2023
Pingback: where to buy lasix furosemide
Pingback: singulair cheap
Pingback: diclofenac potassium 50 mg tablets
Pingback: keppra birth control pills
Pingback: buy lipitor in india
Pingback: compazine buy
Pingback: synthroid medication sale
Pingback: dulcolax suppository vs pills
Pingback: fluoxetine 2023
Pingback: buy cheap nizoral shampoo
Pingback: arimidex sale us
Pingback: buy hydrochlorothiazide, triamterene online
Pingback: amantadine 100mg
Pingback: generic olanzapine
Pingback: alendronate generic
Pingback: prednisone 40mg
Pingback: pioglitazone price
Pingback: where can i buy medi-meclizine
Pingback: diclofenac to buy online uk
Pingback: diltiazem price
Pingback: buy phenytoin
Pingback: zocor buy uk
Pingback: buy lamisil toenail
Pingback: nitrofurantoin 100mg
Pingback: colchicine tablets uk
Pingback: buy ventolin inhaler online no prescription
Pingback: buy zanaflex without rx
Pingback: buy benadryl germany
Pingback: risperidone 2023
Pingback: exelon generic
Pingback: trileptal sale
Pingback: buy strattera in canada
Pingback: metoclopramide online
Pingback: buy lamictal online/uk
Pingback: cheap propranolol
Pingback: etodolac online
Pingback: cheap ezetimibe
Pingback: neurontin discount card
Pingback: methotrexate online
Pingback: buy buspirone